Comfort, Privacy & Mutual Respect: Exactly How Siren is actually Humanizing Online Dating Sites

The Short variation: Socially evolved Siren is transforming the online dating software space using its inclusive attitude, relatable Question during the day, and customizable privacy features. On Siren, it’s all about linking you with fantastic individuals through authentic discussion — not addicting and meaningless swiping. To this conclusion, they have created a great and secure atmosphere where you could be your genuine home and leave passionate biochemistry with a match unfold in a more organic method — the same as it can happen in individual.


Due to their sleek interfaces, enjoyable features, and hand-held types, matchmaking programs have actually revolutionized ways folks date. Although this indicates much less difficult than in the past meet up with a person unique, the functions of swiping and liking or disliking men and women based on photos has actually virtually made matchmaking a casino game — and created a disconnect on the list of folks playing it.

If you want to blend the convenience of a matchmaking software while the sense of connecting with someone in real world, there’s Siren — a distinctive online platform that gets rid of the “looking for humans” design several other online dating applications have actually used.

Compliment of the Question of the Day matching system, Siren creates the context for discussing appealing subjects (like bucket number items and philosophical questions) and pairs folks through those authentic and engaging talks. In this way, correct personalities can be announced naturally — exactly as they’d in person.

To get more from the motivation behind Siren, the unique functions, therefore the women-led group behind the app, we spoke with Co-Founder and CEO Susie Lee.

A Pro-People attitude: Siren was developed With Everyone in Mind

Siren had been established by two women with a feminist perspective — Susie and her Co-Founder/COO/CMO Katrina Hess — whom both wished a matchmaking app that was created with shared respect, privacy, and convenience as leading priorities.

Having gone through some terrible relationship experiences via additional matchmaking apps, Susie and Katrina watched they weren’t actually designed with ladies and their particular needs and desires in mind. And the bad nature of swiping kept and close to men and women ended up being demeaning and didn’t help develop top quality contacts, particularly for females.

“i recently felt this quick feeling that, as a female, I happened to be objectified. The swipe-to-reject format failed to work with me,” Susie mentioned. “I appeared straight back from the connections I’d before, and that I never ever met men and women through these kinds of practices.”

Though they’d never ever created an internet dating application, Susie and Katrina knew they were able to generate the one that was not merely female-friendly, but enjoyable and compassionate toward everyone.

They got their unique time researching the technology area and obtaining comments from buddies and experts before and during development. And so they ignored people that said males won’t use a dating app that was dedicated to women and gave them advanced confidentiality settings.

Siren premiered in 2014, and soon it was not only Susie’s and Katrina’s pals have been using Siren. It absolutely was pals of buddies and overall complete strangers — including males — have been by using the app and revealing gratitude for it. Keyword spread and Siren has-been a number one, comprehensive online dating app ever since.

And though Siren is pro-women, there is not an anti-men feeling to it whatsoever. It is evidence that a matchmaking application designed by women for ladies can effectively work for all of them and for men.

Secured & friendly environment units a Positive Tone when it comes to Community

The individuals at Siren have invariably been very safety of the members, and, because the creators, they realized they may set a confident tone for the entire community by placing security precautions in place and creating a welcoming atmosphere.

During various other online dating programs folks might encounter harassment or catfishing, that’s not ever been your situation for anyone on Siren, and effort on the Siren team is the reason for the.

“Since we established, we have had zero reports of harassing emails,” Susie mentioned. “Authenticity and people being able to feel you’ll find genuine people on the other hand is completely crucial that you you. We were actually mindful about expanding town with a certain form of reputation.”

Susie included that she and her team believe individuals are fundamentally good and that if they are given a safe, friendly planet, they are going to be type and sincere with each other.

“We can supply these icebreakers and these how to end up being a bit more susceptible and a tad bit more actual, and that’s exactly how individuals can link,” she said.

Siren’s Mantra: “Make visitors Less unusual to each and every Other”

making use of social media the majority of us utilize, like Facebook, the bond has already been in-built together with the people we stick to and just who follow you, so interacting is easy. Siren’s conversation-style program replicates that for online dating sites, assisting you to begin those relationships without having any awkwardness.

“if you are dealing with an overall complete stranger in internet dating area, there’s a lot of booking how a lot you trust this individual, specifically because many sites are really complicated and now have countless phony users,” Susie mentioned. “My mantra that i usually inform my group, in addition they’ve really embodied this, is to help ‘make strangers much less unusual together.'”

On-Site & Off-Site Benefits write a Well-Rounded relationship Experience

With their unique matching feature, top-quality security measures, and unique activities, Siren provides singles an one-of-a-kind, safe, and well-rounded internet dating knowledge from start to finish.

Learn fits in an original Way With Siren’s concern of this Day

While Siren does offer the traditional top features of internet dating (including messaging and blocking abilities), their own Question of the Day is the function that renders them stand out from some other internet dating programs the most.

With fun questions like “in the event that you could have entry to a billboard, what can you prefer it to say?” you can end up being your self and get to understand someone on a very authentic amount. You can even look for fits according to their particular solutions to those questions as well as by the recommended requirements like get older, gender, and area.

Sufficient reason for this standard of communication, you never feel the need to inflate traits such as your income or looks to sound more desirable to other individuals.

Some pic Settings Helps Eliminate Superficiality

Siren also has actually a distinctive way of photographs. You’ve got the choice to maintain your pictures obscured and simply noticeable to your own contacts, you can also keep your photographs visible to everyone else.

“to really make it comfortable and not harmful to individuals to be able to browse their unique specialist and exclusive life, we allow everyone to regulate their particular photograph visibility,” Susie stated.

Unlike the average online dating app, users can not send both photographs, which was intentional when Susie and Katrina developed the software. She said this motivates members provide each other their own telephone numbers and go the connection off-line — and safeguards people from obtaining unwelcome photographs.

Without issue which image option you decide on, the best thing is Siren’s Question during the day — and users’ responses — enables you to relate genuinely to individuals on a further amount than simply seems.

Safely interact with other people Due to Siren’s Privacy Controls

Another big element of Siren is safety, especially in regards to avoiding fraudsters. Everyone just who signs up must put in their phone number and go into the activation signal they receive via book, which guarantees individuals aren’t producing numerous records.

Users also can stop and are accountable to the Siren group other members who happen to be behaving wrongly or abusing the app’s terms and conditions.

Reduced Events Get You Offline & supply unique Date Ideas

Besides creating a cushty and safe on line location for visitors to end up being whom they are really and providing them with an original way to start talks, Siren can using next step by holding offsite events. Susie said these can end up being a great replacement for the typical coffee day, which could frequently end experience like a business meeting or meeting.

“I think fulfilling in this manner supplies a lot more significant link. We are pairing with local companies and companies giving our users incentives and discounts to spots like museums, lectures, and film festivals,” she mentioned.

Actually those who have already located some body on Siren stay for all the events because they’ve be an integral part of that neighborhood now and may easily find new time tactics. While these activities are currently just becoming held in Seattle, Siren features intentions to develop with other towns and cities soon.

A Diverse User Base Reflects a varied Team

Besides Susie and Katrina (a.k.a. Mama Hess on her safety character), the Siren staff is comprised of CTO David Golightly including expert advisers such as Lisa rock (Co-Founder of BlogHer) and Gayle Karen younger (CTCO at Wikimedia).

Even though they all manage vital aspects of the company (from marketing to customer support to graphic design to development), they also place users very first it doesn’t matter the job accessible.

And with a software developed by two women of color — incredibly unusual for the tech market — Susie and Katrina wanted to bring in a user base which is just like varied once the business is.

Siren’s individual base actually like your common online dating app audience — which can mainly end up being heterosexual men, younger singles, and folks searching for hookups. The gender proportion on Siren leans a little more female (55percent to 45%), and most people are over 30 and looking for a meaningful go out or union.

“we are gearing more mature, and I also believe it’s been really great for us,” Susie said.

Exactly what Siren in addition does really well is include various types of people, specifically those for the LGBTQ society. A element of Siren that has been especially important on the team is actually a “non-binary” gender selection for individuals once they fill out their own profile.

Susie along with her staff realize that sex and sex aren’t emerge material for a few people, and even though terms like “heterosexual,” “homosexual,” “gay,” “lesbian,” and “bisexual” can be helpful, capable additionally be restrictive.

“we wish to help you find anyone you are searching for, however do not need to declare or place yourself in a package,” Susie mentioned. “That gender fluidity is essential for people to accept.”

Final Thoughts

Whether we’re making reference to their advancement, addition, or realness, Siren is actually taking the dating application area one stage further out of each and every angle.

Even though they’re going to add more beneficial features and develop the reach of these activities in the future, the long-term focus will still be building dependable relationships the help of its users and taking a stand to those just who attempt to ruin the experience for everybody.

“should you want to end up being an arse, there are many spots to get it done, but try not to do so right here,” Susie mentioned. “even as we scale, we would like to preserve this notion that reputation and depend on issue, and it’s all of our committed aim to the office for our area daily. We’re right here wanting to offer men and women a fighting possibility to alleviate loneliness and locate an actual actual link.”